Brand
The ASoc brand
Logos, colours, and typography for partners and press. Please keep our marks clear and unmodified.
Colour
Brand palette
Primary violet
#864FFE
Accent lime
#C6F56F
Ink
#181D26
Surface
#0F1217
Light
#F4F5F8
White
#FCFCFC
Type
Typography
Inter Tight
Aa Bb Cc
ASoc uses Inter Tight across the brand — clean, modern, and highly legible at every size.
Bring every policy together with ASoc
Quote, buy, and manage health, home, auto, and life cover in one place. No paperwork, no phone queues.