Engineered for protection. Crafted for people.
We started ASoc to fix what everyone hates about insurance: confusing cover, unfair renewals, and claims that feel like a fight.
Motivated by intent, steered by insight
Every product decision starts with a simple question: would this make cover clearer or fairer for the person buying it? If the answer is no, we don't ship it. That discipline is why our customers stay.
- Risk pricing built on real data, not guesswork
- Cover that flexes with your life, reviewed yearly
- Profit shared back into faster, fairer claims
At our core: integrity, clarity, and care
Integrity first
We only sell cover we'd buy ourselves, and we say no when a policy isn't right for you.
Built to be clear
Plain-English policies, itemised quotes, and no clauses hiding in the small print.
People over premiums
Claims are judged by humans who want to pay them, not algorithms trained to deny them.
Better together
Bundling, sharing, and family plans that reward you for protecting more in one place.
A dynamic, talented team behind your cover
Jordan Avery
Co-founder & CEO
Maya Lindqvist
Co-founder & COO
Robert Wilson
Chief Underwriter
Elena Park
Head of Claims
Thomas Reyes
VP Engineering
Aisha Bello
Head of Design
Daniel Cho
Head of Data Science
Hannah Brooks
Customer Experience Lead
Marcus Steele
Head of Partnerships
Join a company rebuilding insurance
We're hiring across product, claims, and engineering. Come help us make protection make sense.